Grocers often spend countless time and resources researching to know how you shop and then may use this data to get you to buy more. I’ve figured out some of these tactics — you may want to read them before you shop so you don’t fall victim to spending more than you intended.
1. Purchase limits
Many retailers will place limits on products, noting how many each customer is allowed to purchase. Some times, these products are not on sale, they just add limit wording to the signage. When people see this, they may think there is a limit on the purchase because it must be a hot product. This could make them feel like “if this is a hot product, then I should buy it so that I don’t miss out”.
Money-saving tip: Only purchase the items you have on your list. You should also check the original price of the item before you buy to make sure that it really is on sale and a good deal, not just a marketing ploy to get you to spend money.
2. The upper and lower shelves
The most expensive products are typically placed on the store shelves which are at eye level. Most people are in a hurry and will purchase what is right in front of them. If you look up and down the shelves, you can often find store brands and other brands, which are usually less expensive.
Money-saving tip: Scan up and down all shelving to compare items and help ensure you are getting the best price.
3. Two-for and BOGO deals
When retailers say that you can get something for free, you may purchase an item you originally did not plan on buying. You might also buy additional items that you did not need, just in an attempt to save money. There are times when these offers can save you money, but they are often an attempt to just get you to buy more.
Money-saving tip: Know the stores’ regular prices. You can usually see the original price by looking at the sticker underneath the sale tag on the shelf. You can then determine if the sale is a good one or not. It is usually not a good idea to buy more of something you really did not need, just to save a buck.
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4. When size matters
If you are looking for items in your grocery store, it’s a good idea to check the size and price. For example, you may see a 64-ounce bottle of ketchup on sale for $3.25, which appears to be a good deal. Take a look at this per unit. At this price, you are paying $0.051 per ounce. If you look at the 40-ounce bottle priced at $1.99, you will see you are paying $0.0498 per ounce. There is not too much difference per ounce